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Broadcast manual or scheduled messages using the Campaigns module.
To access the Campaigns, head over to the left sidebar and select Campaigns.
Currently, there are 2 types of Campaigns available:
- Campaigns - Send a one-time message to single or multiple contacts.
- Drip Campaigns - Send multiple messages one after another on a timely basis to a single or multiple customers.
Explore the following pages to learn more about these campaign types.
WhatsApp Business Platform has a Customer Service Window (24-hour) in which businesses can send both simple messages and pre-approved templates. Outside the customer service window, the business would require a message template.
The WhatsApp Business Platform works around two different categories of conversation:
- 1.User-initiated - When the user or customer sends the message to the business. The business can respond to the message with a simple message or message template within 24 hours. Once the window has expired, the business can only respond with a message template which will be counted as a Business-initiated conversation.
- 2.Business-initiated - When the business reaches out to the customer outside the 24-hour customer service window, its falls under the Business-initiated conversation. For a business-initiated conversation, a message template is required.
WhatsApp Business Platforms Conversation Types
To send a campaign message under the Business-initiated conversation type, your business platform must obtain user consent (opt-in) to receive notifications, order updates, event updates, etc. The opt-in could be a simple message or subscription from your website showing the user's consent to receive business-initiated messages from your platform.